Yesterday saw the official presentation of the special edition of Bohemia beer, his face and signature of the Mexican painter, which will be circulating in three versions, in the framework Bicentennial.
Following a photograph without copyright but dated in 1935, where appear Isolda Pinedo Kahlo, Cristina Kahlo Frida Kahlo and a beer Bohemia in what is now known as the Blue House, the idea of \u200b\u200bbringing the image of the renowned Mexican painter trademark of Cervecería Cuauhtémoc Moctezuma.
This is like the face and signature of Frida Kahlo (1907-1954) is adapted to a new commercial product, it had appeared earlier in bottles of tequila, in tennis, in notebooks and "even in my underwear", as would the art critic Raquel Tibol.
Yesterday was the official launch of the new Bohemia beer, which has Kahlo's face stamped on the label or cap " container and your signature.
"Today we have to talk about the Frida human, flesh and blood, the Frida's heart, crying but laughing, the Frida that every morning he got up and hair braided and adorned with flowers; Frida of bohemia, "said Mara Romeo Pinedo Kahlo, is co-director of the firm Frida Kahlo Corporation, which promotes the name and signature of the painter in different products.
for an educated public
The idea was born with the aim of promoting a different trait of the artist, something that is "beyond his paintings," said Maza Gustavo Guerra, manager of premium brands of Cervecería Cuauhtémoc Moctezuma.
De igual forma, el producto se adecua en los festejos del Bicentenario de la Independencia de México y el Centenario de la Revolución Mexicana.
“Cuando decidimos hacerlo, no nos movió el que se aproximara el Bicentenario, fue realmente por conocer a nuestro consumidor y por el gusto por el arte y la cultura en general, nos pareció que era un punto valioso para hacerlo”, refirió Guerra Maza.
“Debemos estar orgullosos”
Hace algunos días, una exposición de Frida Kahlo rompía récords de asistencia en Berlín con 235 mil visitantes, en donde se tenían que hacer filas de hasta ocho horas para ingresar a la exposición.
Here in Monterrey was officially launched this product which will seek to have international reach with the recent agreement signed by FEMSA and Dutch beer company Heineken.
According to Mara Romeo Pinedo Kahlo, there is no problem in that the image of Frida Kahlo is represented in an alcoholic beverage, was designed as above and a bottle of tequila with the same name.
Although the work and the collection of Diego Rivera's wife be protected by the National Heritage, the name, signature and photographs and documents owned by the family were registered with the Mexican Institute of Industrial Property (IMPI) so can used without problems.
"The paintings are those that are considered national heritage, but we have photographs, letters and documents we can use," said the granddaughter of Frida Kahlo.
days earlier, published MILLENNIUM that beer with the image of Frida was already on sale in supermarkets, which caused the art critic Raquel Tibol consider it as a project "perverted and evil." Key
All Kinds
Frida Bohemia Beer will be sold in three presentations. The first one is a collectible box that contains two versions of beer and a book with information about the painter. This presentation is only five thousand copies sold in Mexico City, Guadalajara and Monterrey.
The second presentation is a kind of basket with six beers, while the third is to simply buy the individual drink at any convenience store.
The product is released as part of the Bicentennial of Independence and the Centennial of the Revolution.
Monterrey, NL
Following a photograph without copyright but dated in 1935, where appear Isolda Pinedo Kahlo, Cristina Kahlo Frida Kahlo and a beer Bohemia in what is now known as the Blue House, the idea of \u200b\u200bbringing the image of the renowned Mexican painter trademark of Cervecería Cuauhtémoc Moctezuma.
This is like the face and signature of Frida Kahlo (1907-1954) is adapted to a new commercial product, it had appeared earlier in bottles of tequila, in tennis, in notebooks and "even in my underwear", as would the art critic Raquel Tibol.
Yesterday was the official launch of the new Bohemia beer, which has Kahlo's face stamped on the label or cap " container and your signature.
"Today we have to talk about the Frida human, flesh and blood, the Frida's heart, crying but laughing, the Frida that every morning he got up and hair braided and adorned with flowers; Frida of bohemia, "said Mara Romeo Pinedo Kahlo, is co-director of the firm Frida Kahlo Corporation, which promotes the name and signature of the painter in different products.
for an educated public
The idea was born with the aim of promoting a different trait of the artist, something that is "beyond his paintings," said Maza Gustavo Guerra, manager of premium brands of Cervecería Cuauhtémoc Moctezuma.
De igual forma, el producto se adecua en los festejos del Bicentenario de la Independencia de México y el Centenario de la Revolución Mexicana.
“Cuando decidimos hacerlo, no nos movió el que se aproximara el Bicentenario, fue realmente por conocer a nuestro consumidor y por el gusto por el arte y la cultura en general, nos pareció que era un punto valioso para hacerlo”, refirió Guerra Maza.
“Debemos estar orgullosos”
Hace algunos días, una exposición de Frida Kahlo rompía récords de asistencia en Berlín con 235 mil visitantes, en donde se tenían que hacer filas de hasta ocho horas para ingresar a la exposición.
Here in Monterrey was officially launched this product which will seek to have international reach with the recent agreement signed by FEMSA and Dutch beer company Heineken.
According to Mara Romeo Pinedo Kahlo, there is no problem in that the image of Frida Kahlo is represented in an alcoholic beverage, was designed as above and a bottle of tequila with the same name.
Although the work and the collection of Diego Rivera's wife be protected by the National Heritage, the name, signature and photographs and documents owned by the family were registered with the Mexican Institute of Industrial Property (IMPI) so can used without problems.
"The paintings are those that are considered national heritage, but we have photographs, letters and documents we can use," said the granddaughter of Frida Kahlo.
days earlier, published MILLENNIUM that beer with the image of Frida was already on sale in supermarkets, which caused the art critic Raquel Tibol consider it as a project "perverted and evil." Key
All Kinds
Frida Bohemia Beer will be sold in three presentations. The first one is a collectible box that contains two versions of beer and a book with information about the painter. This presentation is only five thousand copies sold in Mexico City, Guadalajara and Monterrey.
The second presentation is a kind of basket with six beers, while the third is to simply buy the individual drink at any convenience store.
The product is released as part of the Bicentennial of Independence and the Centennial of the Revolution.
Monterrey, NL
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