Your brand must be strong and tall. Within the concept of playing strength differentiation and relevance. The height is given by the familiarity and esteem which shows the consumer. In other words, if you recognize the benefits of a mark as the only and these are very important for you and if on the other hand you feel close to the mark, the known and developed a special affection for her, the path to leadership will mark the group of consumers who feel their presence as you. That is the essence of marketing as we understand it today and life is necessary to keep a constant flow of communication with the customer base. On rationality and emotion of life is the path to success.
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